Leadership Communication
Brand & Communication with Thomas Bader
For executive management and those responsible for communication and brand management who want to explain a change, clearly communicate an offering or make complex content accessible.
A decision only has an impact when it is understood – by employees, clients and partners. We develop the language and form for it, and carry it through until it is in use. You give approval.
Request a conversation with ThomasFirst the decision, then the message.
From positioning to delivery
I combine an entrepreneurial perspective with concept and delivery. Together with our team, I develop communication that your customers and employees understand—in content, design and the right formats.
We clarify what your company stands for, whom it needs to reach and what sets your offering apart. From this, we formulate its profile and core messages.
Result: a brand profile and messages as the basis for everything that follows.
Benefit: Your people describe the offering consistently – and your clients recognise the difference.
We develop the concept, content and design, and implement them: website, presentations, materials, campaign. Review, approval and handover are included.
Result: approved content in the agreed formats – handed over with templates, working files and guidance on use.
Benefit: Your team works with templates rather than one-off solutions.
We plan and create content continuously, coordinate approvals and set up the processes – including across languages and business units.
Result: an editorial plan, regularly maintained content and a working model with roles and approvals.
Benefit: Communication does not depend on individual people.
We start from where you are. If the brand and messages are already in place, we begin directly with your initiative.
Result: an agreed assignment.
We clarify the context, audiences, foundations, formats, languages and who gives approval.
Result: a clear basis for content and design.
We develop or add to the positioning and core statements.
Result: content you can review and approve.
We structure content, develop copy and design, and implement the formats, including language and technical checks.
Result: communication in use.
We incorporate feedback, obtain approvals, publish, and hand over templates and working files.
Result: a process that works without us.
We establish editorial processes, roles and approvals, and support the first cycle.
I coordinate implementation with our team. You approve the content and its use.
Our work examples do not name clients. Confidentiality is part of our work – especially where decisions, change and internal communication are involved.
01 /
02 /
03 /
Your contact
Entrepreneur. Managing director. Adviser.
I combine entrepreneurial responsibility with business development and communication.
I look at brand and communication through the lens of your business goals: What should customers and employees understand? Which messages and formats will help? I work with you on the content direction and coordinate the agreed delivery.
Our team’s experience ranges from change communication and designed training materials to multilingual website content and ongoing support. Jan contributes expertise in brand and web design, while Tim handles technical delivery. I remain your point of contact.
Yes. We agree which tasks we take on and which remain with your team or other contributors. Responsibilities, reviews and approvals are part of the approach from the start.
Yes. A positioning task, communication concept or clearly defined design, website or content project is just as possible as ongoing support. You do not need to commission the entire offering.
We first clarify the task, goals, existing content and people involved. You receive a proposal setting out the agreed results, process and responsibilities. We coordinate any additional requirements with you as the work progresses.
Because our work often concerns internal changes and ongoing programmes. We are happy to discuss scale and comparable tasks in a conversation.
For research, drafts, variants, translation assistance and quality checks, in consultation with you. People are responsible for the content; you give approval.
Has the decision to be communicated yet to be made? Then we start there. Decision & Implementation
The first conversation
Send us a brief note about the task ahead. In the first conversation, we clarify the situation, the desired outcome and whether we are the right partners. The conversation takes about 30 minutes, is free of charge and confidential. We usually reply within one working day.
